To put it briefly, fantasy sports are a way to get closer to the game than regular betting in bookmakers. If in the second case you simply choose the teams or players you want to bet on, then in the first case you recruit a team of players, becoming its virtual manager.
If the history of betting can be called millennial, and its market has long been conditioned and established, then this cannot be said for sure about fantasy football. Now it is actively moving into new niches and reaching new sports for itself, gradually increasing its potential market.
According to the Fantasy Sports & Gaming Association - the only national organization in the world that represents the interests of fantasy sports - the popularity of this game and betting is approximately the same. All the main figures are almost identical - right down to the annual income of players (45% of bettors and 47% of fantasy managers earn more than $ 75 thousand per year).
19% of Americans aged 18+ participate in sports betting. And the same 19% are engaged in fantasy sports - so we can say that this is practically the same audience - there are practically no people who exclusively bet or play exclusively in fantasy.
At the same time, since 2014, the fantasy sports market has increased by 6%, and in 2017 - the latest available information of this kind - 59.3 million people in the USA and Canada played it.
Fantasy sports came from the USA - and it is there that it is most popular compared to other countries.